Chinese BiliBili Adopted Elon Musk’s Strategy over original Content, 1000 Followers, Free-Speech, and huge payouts, YouTube Vs BiliBili

Recent research reveals that China’s Bilibili is significantly upgrading its algorithm to directly challenge YouTube, Meta, and Google AdSense. Recently, Apple has approves the ‘BiliBili App’ on the App Store (Globally) and may fully rolled out as of September, 2026 after PlayStore, and PC. – Chinese YouTube (BiliBili) will soon add millions of users and hiring community managers from US, Europe, Africa and Asia. Bilibili (B站) is a major Chinese video platform, often called China’s YouTube. It started in 2009 as an anime/comics/games (ACG) site and grew into a broad video community with user-uploaded videos, live streams, original content, games, and its signature danmaku (bullet comments that fly across the screen).

In this context, it is worth noting that China previously adopted a similar strategy regarding the TikTok issue, effectively compelling American companies to introduce features like YouTube Shorts and Facebook Reels. However, the steady growth of BiliBili’s user base suggests that it is poised to become a major competitor to US platforms—much like Telegram, which has emerged as a source for information on war, finance, and stocks, and as a platform that exposes US military and defense projects by revealing the “real truth.”

Why Meta, YouTube, Instagram and Google fears the rapid regulation of Chinese BiliBili apps globally to compete with their annual revenue?

China’s BiliBili (Chinese YouTube) will pay Creators at least $0.70 per 1000 views globally in a BIG competition Program with YouTube. Currently, the Chinese BiliBili apps reports a record-high of 376 million monthly Active users globally in 2026. In this context, it is noted that just as the US government works hard to ensure the regulation of platforms like YouTube, X, Meta, and Google across countries worldwide, Bilibili—a Chinese-controlled competitor to YouTube—is emerging as a player that could pose a major challenge to YouTube, Instagram, X, and Meta in the coming years. It is believed that BiliBili will now hire employees from across the globe to position China strongly against any future international pressure, given the long-standing tensions between China and the US regarding trade wars, the Taiwan issue, and military presence.

For the time being, American social media is largely spreading negativity regarding China’s progress worldwide, and China, in turn, condemns many Western leaders; Beijing believes that Western countries extensively propagate falsehoods on their social media platforms and TV channels concerning issues like the Uyghurs, Tibet, Hong Kong, and Taiwan. This makes it difficult for China to garner international support; however, given the current dynamics regarding the US and Chinese stances on the situations in Gaza, Lebanon, Iran, and the Middle East, social media users across many countries are exposing the US.

But let’s get straight to the point: recently, China’s Bilibili app has adopted the same practices as American social media companies. This is because China believes that Bilibili should itself promote content that is authentic and unique, and hire employees to handle areas like advertising, revenue, AI strategy, and marketing—much like Western companies do.

Bilibili requirements for Monetization and Payout, How much BiliBili pays per 1000 views?

The first (and most common entry-level) way Bilibili (B站) creators (UP主) start earning through monetization is the Creator Incentive Program (创作激励计划 / 视频创作激励).Eligibility (main thresholds)

• Around 1,000 followers, or
• 100,000 cumulative video views
• Real-name/identity verification
• Original (self-made) content
• Account in good standing (not banned, meets credit/electromagnetic force level requirements in many cases)
• Apply via the Creator Center (创作中心)

Once approved, original videos start generating earnings (often once a video reaches ~1,000 plays). Earnings depend on views, watch time/completion, likes, coins (投币), favorites, comments, shares, content quality/verticality, and other engagement metrics—not a simple fixed rate per view. Following this statement from BiliBili, YouTube has also changed its eligibility rules and announced that creators can now start earning from views right from day one.

Latest Update – China’s BiliBili adopted X’s (Formerly Twitter) strategy over Original Content, First 1,000 followers, good standing and Creator Center to pay huge payouts to its creators.

Our post regarding the “$0.70 per 1,000 views” rate has garnered significant attention; notably, China’s Global Times even published content based on our analysis. It indicates that Bilibili plans to launch this service in China, Japan, Russia, Iran, and several other countries over the coming years, positioning itself to play a major role in the global advertising and creator ecosystem. However, let me tell you that if you are an original content creator, you can earn hundreds of thousands by publishing your original content on Facebook, X, Instagram, and BiliBili. On the other hand, BiliBili doesn’t use a fixed rate (like $0.70 per 1,000 views); you can earn up to over $100,000 from a single piece of content, especially with top-trending material from China, Europe, East Asia, and America.