Coca Cola plans to adopt Bitcoin and Ethereum for launching Payments, retail and Flavor innovation

Coca-Cola plans to adopt Bitcoin and Ethereum for launching Royalty, NFTs, and AI programs amid $KO’s stakeholders looking for Bitcoin. Coca-Cola has launched Bitcoin Payments. In 2025, Coca-Cola Amatil (Asia-Pacific bottler) enabled over 2,000 vending machines in Australia and New Zealand to accept Bitcoin payments via Centrapay and Sylo wallet, promoting crypto’s real-world use. Coca-Cola Adopted uses Ethereum, Bitcoin, and Solana (Via CONA Services) for its $21 billion supply chain, managing 160,000 daily orders. In 2025, Coca-Cola partnered with Alkimi Exchange (a blockchain ad platform) and Publicis, potentially integrating crypto (like BTC) for ad cost savings, with projected $510K in protocol fees by 2027. Coca-Cola is leveraging Bitcoin’s ecosystem for branding, payments, and innovation to its millions of customers in the coming years.

Coca-Cola is investing Billions in Bitcoin and Ethereum to launch new upcoming products across the world

Coca-Cola plans to raise $10 billion by the end of 2027 to invest in upcoming new products and to adopt and hire Web3 developers, creators, and ad managers in 2025. The Coca-Cola Company has invested in expanding its product portfolio in North America, particularly through brand innovation and acquisitions. Coca-Cola has completed its $5.6 billion acquisition of BodyArmor, a pro-Bitcoin functional sports Drink brand based in California. 

1. Partnerships with AI & Crypto: The company became the first to join a global alliance with Bain & Company and OpenAI in 2023 to experiment with AI.
2. Digital campaigns on Web3: It has launched AI-powered campaigns, including a card generator for its holiday campaign and digital activations for its Coke Creations products.
3. B2B digital platforms: Along with its bottlers, Coca-Cola is digitizing its customer base, with nearly 8 million customers on B2B platforms in the first quarter of 2024. 
4. Flavor innovation of Crypto: In 2024, the company launched Coca-Cola Happy Tears Zero Sugar exclusively through social media in the U.S. as part of its limited-edition “Coca-Cola Creations” platform. Other recent U.S. flavor releases include Sprite + Tea and Sprite Chill.

Coca-Cola is buying a Bitcoin ETF, Crypto-lending, Web3 to offer Crypto trading and licenses in Coca-Cola branches, and innovation.

Currently, Coca-Cola is investing in Web3 by creating NFT Collections, developing its own Metaverse, exploring dApps, and AI to connect to the new digital ways. The report suggests that Coca-Cola invest in Bitcoin ETFs. Bitcoin Mining, Loans, and Crypto-Ads marketing platforms to expand the business across the world with local currencies of any country. Coca-Cola is currently facing a global boycott due to the war in the Middle East, and it has launched plan B with Crypto and Bitcoin to offer or merge with local drink partners using Bitcoin web3 payments. Coca-Cola has also invested in technology to improve its marketing, management, and customer engagements in the US and globally with new technologies and products.